Beauty University is a LMS (Learning Management Software), within Grupo Boticário for the qualification and upgrading of the store, direct sales and resellers teams.
Initially, Beauty University used to be web-based, with access via the company extranet, its content being prepared by the Training department of Grupo Boticário and shared with the supervisors and multipliers of the franchisees.
Then, we recruited participants to take part in Design Sprint. The team consisted of Grupo Boticário employees and some Franchisees, besides the team at Mentores.
Day 01 – Understand
the project goal “Streamline learning experience and Knowledge Management fostering personal development and results”
was defined in the first day. Because it’s a project with many sectors, many stakeholders and user profiles, we split the project in scenarios in order to point out the biggest issues from the point of view of each one of them. Finally, we agreed on the most severe ones, so that we could propose solutions and talk about what’s needed to solve them.
Day 02 – Diverge
on this day, participants brought examples of routine tools that solve similar issues and that they had good experiences with, so that they could be referenced in creating solutions. Later, everyone wrote some drafts and kept on improving them until a final draft for the solution is achieved.
Day 03 – Decide
each participant presented their own solution proposal and everybody voted in their preferred one on the third day. The chosen proposal was the one that represented the platform with an app that aggregated many features.
Day 04 – Prototype
because the winning proposal concerned a very complex app, the prototype was built along with the design team at Mentores, a more realistic product could be built that way. The remaining participants observed the engineering stage and helped defining which were the imperative tasks that needed to be performed in the prototype.
During the UX Research stage, it has been reported that some sales promoters accessed videos to listen to how product names are pronounced in English, because they wouldn’t know how to pronounce them correctly, and the product names weren’t pronounced correctly often.
During the How Might We dynamics, it has been suggested that a button were included in the app so that they could listen to how the product name is pronounced.
During the UX Research stage, it has been reported that some sales promoters accessed videos to listen to how product names are pronounced in English, because they wouldn’t know how to pronounce them correctly, and the product names weren’t pronounced correctly often. During the How Might We dynamics, it has been suggested that a button were included in the app so that they could listen to how the product name is pronounced.
Day 05 – Validate
two testing stages have been performed. In the first one, we tested the prototype with five actual users of the platform, so that we could see the app operating in a real scenario, observing whether the detected issues would be solved or not, and if the users could use it seamlessly. After completing the tests, the team discussed the results and the prototype was improved in order to be more user-driven. Then, we did a second test round with three more users, and this time few issues were detected. The prototype was improved for its final version then.